• Ideal Customer
    How To Identify Your Ideal Customer In 8 Steps

    Who is your ideal customer? A potential client sought my assistance because she wanted to attract more students to her experiential language classes. She wanted me to have a look at her whole operation (online & offline) and then make recommendations on what improvements she can make to help her attract more students. So I Read More

  • images-linkedin-community-cover-page-2
    4 Magic Ingredients To Make LinkedIn Work For Your Business

    Here, we share the 4 magic ingredients to make LinkedIn work for your business. LinkedIn is just like any social media platform in that you have to use it strategically and methodically to generate business from it.   1. YOUR LINKEDIN PROFILE   In B2B your profile is key. In B2B transactions you need face Read More

  • International Business
    Diary Of An International Business Deal

    Two weeks into an international business trip negotiating and establishing a long term procurement and supply contract for our customer in China, things did not go exactly as planned. Frustrated that the contract that I have been negotiating for about three months with a supplier has been delayed due to lapsed permits. Missing family, missing Read More

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