Search Engine Marketing or what was popularly known as Pay Per Click advertising is a form of internet marketing that refers primarily to paid advertising on search engines like Google Adwords, Bing Ads and Yahoo Search Ads.
It is a sound strategy to drive traffic to your website.
According to Alexa global traffic rank, the most popular search engines are Google followed by Bing and then Yahoo. The other popular search Engine which you might not have heard of is Baidu from China.
Search Engine Marketing has three major components: Keywords, Ad Copy and Landing Page.
With Search Engine Marketing, you first have to determine the relevant keywords that people use to search for a business like your business. For example, if you are in the Waste Management business the relevant keywords may be “Waste Management” and “Rubbish Removal”.
So when people search for these keywords, your advertising is shown on the first page of Google either at the top of the page or the bottom of the page.
You then pay every time somebody clicks on your advertisement.
We work with you to pick the most relevant keywords to your business, establish your account and manage your Pay Per Click advertising campaign.
To get people to click on your ad, we create a compelling ad copy which includes your relevant keywords, call to action and your contact information for ease.
We create a landing page for you designed to optimise conversion for every click that your advertisement gets. Remember, the click only takes the clicker to your nominated destination which is either your landing page or website.
The hard work is in converting those clicks into paying customers.
There are a few things to remember on how Search Engine Marketing works.
Search Engine Marketing works like an auction which takes place during searches. You first research your keywords let us say on Google Adwords and check out how much people are paying for similar keywords. You then bid at or higher for those keywords for your ad to be shown at the top of page 1 of Google.
The most expensive keywords on Google in the US is “best mesothelioma lawyer” at $935.71 per click.
The most expensive keyword in the UK is “play live blackjack” at 148.51 pounds per click.
The most expensive keywords in Australia are related to three industries: finance, insurance and law. This suggests that customers in these industries have very high lifetime retained value that is why they are willing to pay much more to get new clients.
And what is the most expensive keyword in Australia? It is “best mobile trading app” at $276.04 per click.
Whether your budget is $250 or $25,000 per month, we charge a set monthly fee so you get more out of your advertising budget.
Contact us now. We love to chat with you on how Search Engine Marketing can increase your bottom line over a hot chocolate or hot coffee if you prefer!