Our content creation is focused on creating high quality content to help you enhance your authority online.
Creating authority online requires creating and sharing high quality content. We can help you create, source and curate content for updating your website, blogging, online commentary, social media blogs and distribution to your other digital media channels.
We create two types of content: Original Content and Curated Content.
Original Content Creation
We can research and write original content for most topic areas. Original or new content is relevant in building your authority online. By producing original content you can position yourself as a reliable and thoughtful source of information in your field of expertise to your community.
Curated Content Creation
Content curation is about finding and gathering information relevant to your business and areas of interest and delivering the content to your readers in an organised fashion. We can source and curate information relevant to your business which you can share with your community.
Social media requires constant interaction and updating of your content. By curating relevant content, you can continually keep your community updated with interesting, readable and exciting content to read and widely share.
Here is an example of an original content that we created for our client in the home renovation industry.
Increase the Value of your Home with the Perfect Bathroom
The concept of the perfect bathroom can differ quite significantly depending on the perspective of the homeowner. Although having one with Doric-inspired architecture and solid gold fixtures wouldn’t hurt, you don’t really have to go that far to have the perfect bathroom. Did you know that the right bathroom in your home can increase its value by as much as 20%? So how do you go around the complexities of getting your own perfect bathroom for a fashionable bathing? Read on.
Space and Functionality
A perfect bathroom all begins with the design! Have you heard the adage, “if you fail to plan, you plan to fail”? That holds true with having the perfect bathroom. It matters a lot with bathroom renovations, because you have to plan how to use the available space wisely. Take into account the layout of the plumbing; why? Making sure that nothing has to be changed with the plumbing layout can save you thousands in expenses. Make a bathroom plan based on your available space and the functionality you want before jumping to the choice of fixtures and bathroom appliances.
Choice of Trimmings
Just like a Christmas tree, it is just like any other tree without the trimmings and the star on top. The same goes with your bathroom. Every bathroom is a reflection of the personality of the homeowner. So you can decide whether you want it to exude elegance, simplicity, modern appeal, or with a tinge of drama.
To achieve this, choose the right basins, traps, showerheads, and tub among others. Go back to your bathroom plan to know exactly what type and size you have to shop for. Normally, the basin sets the tone for any bathroom so all other fixtures would have to conform to it. For taps and showerheads, you have to consider not only the style, but also durability and functionality. There are so many showerheads to choose from based on its finish and size.
You also need to take a look at the controls of the shower. Are you aware that as many as 90% of showers have controls installed just under the showerhead? Is this good? You may think so because it makes the controls very accessible. However, what you might not know is that this can lead to accidents especially then controlling water temperature. Most professional installers would recommend placing the controls away from the showerhead.
A bath would have to be optional depending on the size of your bathroom. If it is too small, you may have to settle for a shower bath instead of a separate shower and bath. An experienced bathroom renovator will help you get your money’s worth.
The Perfect Bathroom Equation
What is the perfect bathroom equation? Homeowners usually think that it is them and their choice of bathroom fixtures and appliances. The equation though is “YOU + CONTRACTOR = PERFECT BATHROOM”.
Simply put, the perfect bathroom is not all about the design, functionality, comfort, or cleanliness. The perfect bathroom is one that reflects your personality made possible by the right bathroom contractor with a long experience in bringing functional bathroom renovations to life.
Are you ready to increase the value of your home with a uniquely perfect bathroom? Learn how from All new Bathroom Renovations today!
And here is another which we created for one of our business clients.
Market Domination by Generating Sales Leads
When it comes to sales, having an effective strategy can result in market domination. Undoubtedly, such a control translates to huge profitability and numerous opportunities for the business. Today, if you want your message to come across clearly, create brand awareness, and influence buying decisions, you need efficient business lead generation strategies that allows your company to be seen.
Lead Generation Concept
In a nutshell, generating sales leads is a marketing practice used for stimulating buyers with the intention of capturing their interest to eventually influence their decision to buy a specific product or subscribe to a service.
The process involves the collection of data that relies mostly on digital channels. This is not as difficult as it may sound considering the vast information that the Internet can provide. In fact, more techniques are expected to arise as technology further advances, with some being an offshoot of older marketing practices.
Pre-qualifying these leads are necessary to convert them into successful sales. The first step in lead generation is always to reach the buyer and let the message be heard. In recent years, social media advertising has played a valuable role for many successful online and traditional business models. For marketers, one of the more important things to understand is to use lead generation techniques that best suits the marketing system of their business.
Common Business Marketing
In today’s economy, majority of businesses can usually be classified into four common models:
- Business-to-Business (B2B) – in this model the company sells/rents its products or services to another company.
- Business-to-Consumer (B2C) – this business model makes use of directly selling to its target market, which means buying decisions tend to be more emotional.
- Consumer-to-Business (C2B) – consumers in this business model have control where to buy products or services based usually on their available budget and requirements.
- Consumer-to-Consumer (C2C) – the most basic definition of this model is that it involves person-to-person transaction with payments usually taking place online.
These four are basic types of Ecommerce models, which, contrary to popular belief does not only happen over the Internet. Ecommerce has been in practice as far back as the 1970s when companies made use of Electronic Data Interchange (EDI).
The Buying Process
It is important to understand that the basic foundation needed to launch an effective business lead generation strategy is access to an abundance of information. Content management is critical to make sure that potential customers have all the necessary information at their fingertips via the online channels available. Person-to-person contact becomes optional.
Why it is vital for businesses to build their digital presence? Because it is no longer necessary or efficient for sales professionals or teams to waste so much time cold calling. By using digital presence, businesses will have the opportunity not only to provide reliable, relevant, and updated information about their products and services, but also get necessary information from potential customers.
This translates to faster and easier qualification of leads to turn them into potential revenues. In many instances, the buying process (from deciding to payment) gets completed by customers themselves without having to go through the old practice of having to talk to a sales professional.
Importance of Lead Generation
There are as many steps in generating sales leads as there are levels of interests a potential customer has. Regardless how many steps there are, what businesses should understand with lead generation is the need to nurture customers.
Modern lead generation techniques have changed the way selling is done. Today, sales professionals can concentrate on purely selling rather than qualifying potential leads. This means that instead of calling potential customers and bombarding them with information, sales professionals are contacting those who are ready to buy or have already made the decision to buy. This has resulted in as much as 130% increase in revenues for companies that understand this trend. Although it is still important to continue to reach out to potential customers, the focus has shifted to building trust and ensuring that the message comes across clearly. To a certain extent, calling campaigns are still used to pursue other revenue opportunities for the business.
Market domination therefore becomes possible through an effective lead generation strategy that immediately qualifies leads and results in increased sales. This can be achieved by generating sales leads that focus on building continuous relationships with customers and strong digital presence.
We are keen to help you whether you need a one page content created or multiple articles created daily, weekly or monthly or for someone to update your social media accounts with interesting and maybe quirky content to keep your community engaged.
Give us a call. We would love to chat about how our content creation can add real value to your business.