This particular client from the waste management industry was spending $5,000 per month on Google Adwords but only getting mediocre sales leads. It is their primary source of sales leads. They told me that a competitor was spending $18,000 per month on Google Adwords! No wonder Google is making billions!! I first reached out to Read More

As we move our interactions and transactions online, we often forget how important human connection is. As humans and as we are social creatures, it is not about B2C or B2B but it is about H2H – human to human connections. As part of my lead generation schedule, I attend at least one networking event Read More

Attending networking events is a great way of building your lead generation network. However, as these events are limited in time you are only able to meet a limited number of people. And as it takes time to establish if the person you are speaking with is potentially a quality lead this further limits the Read More

I was recently in an international business trip procuring supplies and services for my client when a bomb went off…., literally! The explosion actually took place in the middle of the city near the hotel where we were going to stay. I had to quickly make alternative arrangements for our itinerary and business plan. My Read More