Who is your ideal customer? A potential client sought my assistance because she wanted to attract more students to her experiential language classes. She wanted me to have a look at her whole operation (online & offline) and then make recommendations on what improvements she can make to help her attract more students. So I Read More

Here, we share the 4 magic ingredients to make LinkedIn work for your business. LinkedIn is just like any social media platform in that you have to use it strategically and methodically to generate business from it.   1. YOUR LINKEDIN PROFILE   In B2B your profile is key. In B2B transactions you need face Read More

Two weeks into an international business trip negotiating and establishing a long term procurement and supply contract for our customer in China, things did not go exactly as planned. Frustrated that the contract that I have been negotiating for about three months with a supplier has been delayed due to lapsed permits. Missing family, missing Read More

We are Excited! The ICT industry is Excited! With the government’s “Innovation Policy”, we finally have a government that recognises the importance of technology innovation to our future prosperity. If you have not done so, you can check it out here: www.innovation.gov.au. But has the government’s Innovation Policy missed its mark? In reading the government’s Read More

“Managing an election campaign is akin to running a war room. It is an organisational and logistical challenge.” This is a case study that I want to share with you on how we identified an opportunity and created our Geo Spatial Automated Election Campaign Management System (ACMS) App. As this case study shows and given Read More